ACTEWAGL

TV COMMERCIAL

ActewAGL are Canberra’s local energy company and in 2019, they rolled out their ‘Energy Saving Solutions’ campaign to broadcast the great offers they had on sale. This included their Big Business Light Switch, an offer so good it was FREE! Which had us asking the question, why wouldn’t everyone do it?

This insight sparked a script that revealed just how silly one could look if they knew all the benefits of the initiative, but didn’t take advantage of it.

CLIENT

ActewAGL