Licella is the global leader in hydrothermal liquefaction, the next generation of advanced recycling. Their patented Cat-HTR™ technology platform reduces, recycles and recaptures carbon from a wide variety of recovered resources, both plastic and biomass feedstocks, across multiple markets.
Zyon was tasked with producing a company overview video that explained the ‘why’, ‘how’, and ‘what’ of Licella. Given the complexity of the subject matter, we paired employee interviews with animation and a voice-over to simplify the visuals and the messaging. The content was filmed over 4-days, in 3 cities, and across 2 countries.