A Style of Shade

Every home has a story, and the final chapter is often written in light and shadow. For A Style of Shade, a premium Luxaflex gallery, the vision was to capture the heart of their business—the decades of passion and expertise embodied by Director Mark Treister. We set out to create more than a product showcase; we aimed to craft a cinematic portrait of a founder dedicated to perfecting the art of the home.

To bring this story to light, we focused on an authentic narrative, weaving an intimate interview with Mark throughout elegantly captured lifestyle scenes in their showroom. Our high-production-value approach transformed the space into a stage, where every interaction and detailed product shot felt personal, premium, and luxurious. By focusing on the human element and the sensory experience, we built a story founded on genuine connection and trust.

The final film serves as a powerful cornerstone for A Style of Shade’s brand, instantly building a bridge of trust with discerning homeowners. It elevates their message from simply selling window coverings to offering a bespoke design experience, inspiring buyers to visit the showroom and invest with confidence. This emotive narrative doesn’t just showcase products; it builds a lasting connection, fostering brand recognition and driving meaningful growth.