ActewAGL

ActewAGL sought to launch their new Energy Saving Solutions program with a television commercial that was clever, memorable, and refreshingly human. The vision was to sidestep the typical corporate messaging and instead, create a humorous and relatable scenario that would instantly connect with business owners. We imagined a simple, ironic story set in a retail store that would highlight the absurdity of making excuses not to save money.

Our approach was rooted in classic, character-driven storytelling. We crafted a witty narrative centred on an enthusiastic salesperson passionately advocating for the very energy-saving products his own store fails to use. By focusing on sharp dialogue, comedic timing, and a high-quality cinematic finish, we built a narrative that feels less like an advertisement and more like a short, entertaining film. This high-production-value approach ensures the story delivers its punchline with maximum impact.

The result is a commercial that powerfully builds brand recognition through humour and charm, making ActewAGL’s message unforgettable. The story skillfully disarms viewer skepticism and dismantles procrastination, inspiring business owners to take immediate action. Ultimately, this film elevates ActewAGL’s practical solution into a compelling and persuasive call-to-action that drives real customer growth and cements their position as an industry leader.