ActewAGL

For their major seasonal campaign, energy provider ActewAGL needed to cut through the noise and capture the imagination of homeowners. The vision was to create a television commercial that framed their ducted air conditioning offer not as a utility, but as the ultimate lifestyle upgrade. We crafted a charming, cinematic story about the playful one-upmanship of childhood, positioning perfect home comfort as the coolest thing a family could have.

Our approach was rooted in pure storytelling, trading technical specs for a narrative that resonates. We brought the story to life through a series of vibrant, high-energy lifestyle scenes, capturing the authentic joy of kids at play—from backyard tennis matches to epic pool parties. The sharp, comedic timing and cinematic production value transform a simple conversation between children into a memorable and highly entertaining short film.

The final commercial does more than announce a sale; it creates a feeling and builds a powerful brand connection. By focusing on a relatable family story, the video inspires viewers to see home climate control as an essential part of their family’s happiness and well-being. This emotive approach helps ActewAGL build trust, elevate its message, and drive a direct response to its energy-saving solutions.