ActewAGL

To launch ActewAGL’s innovative free LED upgrade program for businesses, the goal was to create a message that was as bright as the product itself. We envisioned a story that would sidestep the usual corporate spiel, instead using humour to connect with business owners on a human level. The concept was born from a simple truth: sometimes the biggest barrier to saving money is our own excuses.

We brought this vision to life through a character-driven narrative with a sharp, comedic twist. The story unfolds in a relatable retail setting, where an over-enthusiastic employee’s perfect sales pitch is hilariously undone by his own hypocrisy. Through cinematic-quality production and carefully crafted storytelling, we transformed a straightforward offer into an entertaining and memorable TV commercial that captures attention and delivers its message with a smile.

This commercial empowers ActewAGL to build genuine connection and trust with its business customers. By using humour to dismantle common objections, the video inspires action and drives powerful brand recognition in a competitive market. It elevates a practical service into a compelling story, positioning ActewAGL not just as a utility provider, but as an insightful partner dedicated to helping businesses thrive.