Ettason

To celebrate four decades as Australia’s leading Asian food company, Ettason needed to tell a story that was bigger than just business—it was about legacy. Their vision was to create a cinematic film that honoured their founder’s humble beginnings, chronicled their incredible growth, and celebrated the central role they play in bringing the flavours of Asia to tables across the nation. The film needed to capture the heart of their journey and inspire the next chapter.

Zyon brought Ettason’s 40-year history to life by weaving a powerful human story. Through heartfelt interviews with the founder and key team members, we uncovered the emotion and dedication behind the brand’s success. This narrative was enriched with cinematic visuals, from sweeping aerial shots of their vast operations to intimate lifestyle scenes of families and friends connecting over food, crafting a story that felt both epic and deeply personal.

The final film does more than just document history; it builds a profound connection with viewers, establishing deep-rooted trust in the Ettason brand. It elevates their message from logistics and distribution to one of cultural passion, family, and perseverance. This powerful asset serves to strengthen relationships with partners, inspire their team, and immortalise a remarkable Australian success story for generations to come.