Date
July, 2018
Client
Evoenergy
Category
Commercial
Location
Canberra
- about the project
Evoenergy needed to deliver a crucial public safety message about the hidden dangers of overgrown vegetation near power lines. The vision was to move beyond a typical corporate announcement and create something truly captivating. We embraced a cinematic narrative that transformed a simple backyard chore into an epic, suspenseful showdown, turning a community message into an unforgettable viewing experience.
Our approach was rooted in powerful, unconventional storytelling. We framed the entire film as a blockbuster horror movie trailer, using dramatic pacing, immersive sound design, and high-value cinematography to build intrigue from the very first frame. This creative concept, blended with clear, impactful motion graphics, captured the essence of the problem in a way that was engaging, humorous, and impossible to ignore.
The final film cuts through the clutter, commanding attention and inspiring proactive change within the community. By wrapping a critical safety warning in cinematic entertainment, Evoenergy not only elevates its message but also deepens its connection with customers. This builds invaluable brand trust and ensures their guidance is not just heard, but remembered and acted upon.