Date
July, 2021
Client
Hypro Pet Foods
Category
Corporate
Location
Sydney
- about the project
Hypro Pet Foods, a pioneer in Australian pet nutrition, entrusted us with telling the story of their incredible journey from a humble family startup to a national leader. The vision was to craft a cinematic narrative that captured the heart of their brand, going beyond the factory floor to reveal their legacy of innovation and passion. We sought to create a film that celebrated their scale and their unwavering commitment to the wellbeing of our animal companions.
To bring this powerful story to life, we anchored the film in an authentic and heartfelt interview with the company’s founder, allowing his passion to drive the narrative. We juxtaposed these personal moments with grand, cinematic visuals of their state-of-the-art facility, showcasing their impressive scale and meticulous process. By weaving in emotive lifestyle shots of pets and their owners, we connected the “what” of their business to the powerful “why” that fuels them every day.
The result is a film that forges a deep and lasting trust with partners and customers alike. It elevates the Hypro brand beyond manufacturing, positioning them as a caring, family-driven authority in pet wellness. This emotive story doesn’t just showcase their capabilities; it builds a genuine connection that inspires confidence and strengthens their position as an industry leader with heart.
