Date
November, 2024
Client
Laxale
Category
Property
Location
Sydney
- about the project
For luxury property developer Laxale, a standard property tour wasn’t enough to capture the essence of their brand. They envisioned a cinematic story that would convey the heart and soul behind their architectural creations, specifically their stunning Casa Avalon project on Sydney’s Northern Beaches. The mission was to create an emotional journey, inviting discerning buyers to experience a life of coastal elegance and deeply considered design.
To bring Laxale’s vision to life, we focused on authentic, human-centric storytelling. We collaborated with TV presenter Sophie Falkiner, whose warm presence and genuine narration became the film’s anchor, building an immediate layer of trust and credibility. We wove her heartfelt testimonial together with elegant lifestyle cinematography and breathtaking aerials, crafting a narrative that showcased not just a magnificent home, but the aspirational lifestyle that comes with it.
The final film serves as a powerful cornerstone for Laxale’s marketing, elevating their message far beyond bricks and mortar. By focusing on the feeling of home and the integrity of the family-run business, the video forges an immediate emotional connection with potential buyers. This cinematic approach inspires viewers and builds profound trust, ultimately helping Laxale attract the right audience, shorten the sales cycle, and solidify their reputation as a leader in premium property development.