Date
August, 2023
Client
Licella
Category
Corporate
Location
Sydney
- about the project
Licella came to us with more than just a technology; they had a solution to one of the world’s most pressing problems: plastic waste. Their vision was to create a film that could articulate the immense potential of their advanced recycling process, moving beyond complex science to tell a powerful story of innovation and a truly circular economy. We were tasked with capturing the scale of this mission, showcasing their leadership and their landmark partnership with global brands Mondelēz and Amcor.
To bring this revolutionary story to life, we centered the narrative on the authentic and passionate voice of Licella’s co-founder. We combined this compelling interview with cinematic shots of their groundbreaking technology in action, using sleek animations to distill the science into an easily understood concept. By connecting the industrial process to the final products on the shelf, we crafted a film that was both intellectually clear and emotionally resonant, reflecting the premium quality of their brand.
The result is a powerful asset that builds immediate trust and positions Licella as an undisputed leader in the circular economy. The film doesn’t just inform; it inspires confidence in partners, investors, and the public, proving their solution is not just a concept, but a scalable reality. This cinematic story elevates their message, helping them forge the global partnerships needed to turn the tide on plastic waste for good.
