Date
June, 2024
Client
Qatar Airways
Category
Social Media
Location
Sydney
- about the project
Qatar Airways, a globally renowned airline, partnered with the NRL and Sydney Swans to create an unforgettable game-day experience for thousands of passionate fans. Their vision was to translate the electric atmosphere of these major sporting events into a powerful digital story. Zyon was enlisted to capture the heart of the activation, transforming the live energy into a lasting and compelling brand narrative that truly soars.
Our approach was rooted in capturing the authentic emotion and energy flowing from the stands to the field. We blended dynamic, high-energy lifestyle shots of fans interacting with the brand’s custom game-day experience with the sweeping cinematic scale of the live sport. This immersive storytelling technique puts the viewer right in the middle of the action, crafting a polished and exciting film that mirrors the high production value of the event itself.
The final film serves as a powerful asset for Qatar Airways, forging a deep and genuine connection with the Australian audience by aligning their premium brand with local passion. It extends the impact of the physical activation into the digital realm, driving significant brand recognition and inspiring widespread engagement. This video elevates their message, powerfully communicating the brand’s promise of “Going Places Together” with emotion and style.