Date
April, 2022
Client
Salt & Lime
Category
Corporate
Location
Sydney
- about the project
In a world of complex finance, Salt & Lime emerged with a refreshingly human vision: to empower everyday Australians to break free from the debt cycle. They needed more than just a pitch video; they needed a clarion call for investors to join their mission of transforming financial wellbeing through education. Zyon was tasked with capturing the heart of their brand and the compelling logic of their business model, creating a film that would resonate on both an emotional and financial level.
Our approach was to weave a narrative that balanced passion with performance. We centered the story on the authentic and compelling vision of Co-founder Will Kiln, using cinematic interviews to build a foundation of trust and purpose. This core narrative was enriched with emotive lifestyle scenes that illustrate the problem Salt & Lime solves, while dynamic animations brought their impressive growth metrics and future projections to life, making complex data clear, powerful, and persuasive.
The result is a powerful cinematic tool that elevates Salt & Lime’s message far beyond a standard presentation. The film forges a genuine connection with viewers, building immediate trust in the leadership and inspiring confidence in their vision for a new lending landscape. By translating their mission into a memorable story backed by undeniable data, the video equips Salt & Lime to captivate investors, secure crucial funding, and accelerate their journey of growth and impact.
