Date
January, 2019
Client
Sleep Doctor
Category
Commercial
Location
Canberra
- about the project
For premium bedding retailer Sleep Doctor, the mission was to create a television commercial that was simply unforgettable. Our vision was to move beyond a typical product showcase and craft a cinematic story that would captivate the audience from the first frame. We aimed to tell a relatable human story that artfully reveals how a common problem like snoring impacts more than just sleep, setting the stage for an elegant solution.
We brought this concept to life by approaching the commercial as a micro-film. Using high-end production value, evocative lighting, and a narrative that builds romantic suspense, we created a story that immediately draws the viewer in. By contrasting a dream-like moment with the harsh, humorous reality of a bad night’s sleep, we built a powerful emotional arc that makes the product’s value instantly and memorably clear.
The result is more than just an advertisement; it’s a conversation starter that elevates the Sleep Doctor brand above its competitors. This storytelling approach cuts through the noise, connecting with audiences on a deeply human level and forging a lasting impression. The film inspires viewers to see an adjustable bed not just as furniture, but as a vital investment in their health, happiness, and relationships, driving genuine interest and brand loyalty.