Date
June, 2023
Client
Abadeen
Category
Property
Location
Sydney
- about the project
For the launch of The Villas, a signature series of residences in Neutral Bay, the vision was to create more than a property film—it was to capture a feeling. We were tasked with translating the architectural and design team’s profound passion into a story that felt as timeless and considered as the homes themselves. The film needed to evoke the soul of harbourside living, weaving together the natural beauty of the location with the promise of a truly elevated, design-led sanctuary.
Our approach was rooted in authentic storytelling. We crafted a narrative that blended intimate interviews with the lead architects and designers, allowing their philosophy and meticulous attention to detail to shine through. These expert perspectives were seamlessly woven with cinematic lifestyle vignettes that paint a vivid picture of life in Neutral Bay. By combining these human elements with stunning animated renders of the residences, we created a film that is both informative and deeply emotive.
The final film elevates The Villas’ marketing campaign, moving beyond specifications to forge a powerful emotional connection with potential buyers. By telling the story behind the design, the video builds immense trust and inspires confidence in the project’s quality and vision. It allows discerning buyers to see themselves in the space, accelerating the sales journey and firmly establishing The Villas as one of the most desirable new addresses on the harbour.